Joint Launches First Campaign for Pilgrim’s Europe with New Richmond Veggie Tasty Work

Joint launches first campaign for Pilgrim’s Europe with new Richmond Veggie Tasty work

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Creative agency Joint has launched its first campaign for Pilgrim’s Europe, unveiling a new out-of-home and social campaign for Richmond’s latest product innovation, Veggie Tasty. Joint was briefed to drive awareness and trial of Veggie Tasty, which landed in supermarkets late December. Amid growing demand f…

Pilgrim's rustles up veggie bangers blitz in Joint debut - DecisionMarketing

Pilgrim’s Europe, the company behind Richmond sausages and Fridge Raiders, is launching a major push behind its new Veggie Tasty bangers, marking the first work by agency Joint since it was appointed to the advertising account in July last year. Joint was briefed to drive awareness and trial of the new line, which landed in supermarkets in late December. Amid growing demand for more natural vegetable-based products, the campaign aims to position…

Joint launches first campaign for Pilgrim’s Europe with new Richmond Veggie Tasty work – Marketing Communication News

Creative agency Joint has launched its first campaign for Pilgrim’s Europe, unveiling a new out-of-home and social campaign for Richmond’s latest product innovation, Veggie Tasty. Joint was briefed to drive awareness and trial of Veggie Tasty, which landed in supermarkets late December. Amid growing demand for more natural vegetable-based products, the campaign aims to position Veggie Tasty as a simpler option in the plant-based aisle – offering