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JLR Ousts Creative Chief Gerry McGovern Amid Controversial Rebrand and Leadership Shake-Up
Gerry McGovern was dismissed amid internal dissent and controversy over a costly Jaguar rebrand and JLR’s aggressive electric vehicle strategy, shortly after PB Balaji became CEO.
- On Monday, Gerry McGovern, JLR Chief Creative Officer, was dismissed and escorted from company premises just two weeks after PB Balaji became JLR CEO on November 17, 2025.
- A leaked 2022 letter shows design-team dissent over the rebrand, as 25 to 30 JLR design team members protested outsourcing to Accenture Interactive, deepening splits around Gerry McGovern’s direction.
- McGovern, who led JLR design for 21 years, created multiple flagship models including the Defender and Range Rover revamps and oversaw the Type 00 concept due for production in August 2026 at $120,000.
- JLR parted ways with the advertising agency behind the relaunch and now with McGovern, while neither Jaguar Land Rover nor Tata Motors commented and sources say the sacking surprised his design team.
- Under pressure from tariffs and a major cyberattack, Jaguar Land Rover faces strained finances as U.S. tariffs halted April shipments and a cyberattack shut plants for more than five weeks.
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43 Articles
43 Articles
The restructuring comes just a week after former Tata executive PB Balaji took over as JLR's CEO.
Coverage Details
Total News Sources43
Leaning Left2Leaning Right6Center4Last UpdatedBias Distribution50% Right
Bias Distribution
- 50% of the sources lean Right
50% Right
L 17%
C 33%
R 50%
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