US EditionJKR and D&AD craft a magnetic new identity to celebrate creativity in motion
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JKR and D&AD craft a magnetic new identity to celebrate creativity in motion
For this year's D&AD Awards and Festival, JKR has reimagined the experience from the ground up, building a campaign that celebrates not only creative excellence but also the energy that draws people into the craft. Few symbols hold the same weight in the creative industry as the D&AD Pencil. It's sharp, iconic, instantly recognisable, and it's been a beacon of excellence since 1962. This year, that legacy has been reframed for the future in a ne…
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