US EditionJapan Saw Record-High 40 Million Tourists Visit in 2025
Despite a 45% drop in Chinese tourists due to diplomatic tensions, Japan saw record tourism spending of ¥9.5 trillion and strong arrivals from other regions in 2025.
- Japan recorded 42.7 million tourist arrivals in 2025, surpassing the previous year's record despite a 45% drop in visitors from China due to political tensions.
- China was the biggest source of tourists to Japan with 7.5 million visitors in the first nine months of 2025, accounting for a quarter of all foreign tourists.
- The Japanese government aims to attract 60 million tourists annually by 2030 through policies promoting attractions across the country.
32 Articles
32 Articles
Japan boasts a record 42.7 million tourist arrivals last year, 5.7 million more than the year before. Interest in the Land of the Rising Sun was further boosted by a weak yen last year.
However, Chinese visits plummeted in December as diplomatic relations between the countries suffered a setback.
Japan 2025 foreign visitors at record 42.7m, spending at all-time high
Foreign visitors to Japan reached a record estimated 42.7 million in 2025, the government said on Tuesday, with their spending also at a new all-time high of 9.5 trillion yen (1.8 trillion baht), thanks to a weaker yen and increased flights to Japan.
Japan 2025 foreign visitors at record 42.7 million, spending at all-time high
Foreign visitors to Japan reached a record estimated 42.7 million in 2025, the government said Tuesday, with their spending also at a new all-time high of 9.5 trillion yen ($60.1 billion), thanks to a weaker yen and increased flights to Japan.
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