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Is China the new cool? How Beijing is using pop culture to win the soft power war

Summary by The Conversation
IShowSpeed, a 20-year-old American YouTuber and internet star, recently livestreamed hourslong tours of Chinese cities including Beijing and Shanghai, showcasing the locations to some of his nearly 40 million viewers. During the March events, IShowSpeed, whose real name is Darren Jason Watkins Jr., marveled at friendly locals, spotless streets and the high-speed Wi-Fi available on the subway; Chinese fans mobbed him for selfies on the Great Wall…

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The Conversation broke the news in on Wednesday, April 23, 2025.
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