US EditioniPhone Air will go on sale in China later this week, per report
Pre-orders for the eSIM-only iPhone Air start after a delay caused by regulatory issues, with shipments to begin October 22, offering Apple early market data in China.
- On Monday, Apple CEO Tim Cook announced the iPhone Air will debut in mainland China next week with pre-orders starting Friday, October 17 and shipping on October 22.
- After weeks of delay, Apple cleared regulatory issues tied to the iPhone Air’s eSIM-only design following China’s Ministry of Industry and Information Technology approval for trials with China Mobile, China Telecom, and China Unicom.
- Priced at 7,999 yuan, the iPhone Air is Apple’s first eSIM-only model in China and activates on China Mobile, China Telecom, and China Unicom without a physical SIM card.
- Aiming at year-end demand, Apple timed the iPhone Air launch in China to align with the fourth-quarter sales period and gather data for the October 30 earnings call covering the quarter ending September 30.
- By launching an eSIM-only flagship, Apple and the iPhone Air could spur broader eSIM adoption and hasten the decline of physical SIM cards in China’s telecom industry.
25 Articles
25 Articles
Observador
Jornal ExpressoApple launch iPhone Air in mainland China by 7.999 yuan after approval of the ESIM service for local operators. Tim Cook announces direct launch in the Chinese version of TikTok, Douyin.
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