iPhone 17 Pro and iPhone 17 sales are stronger than expected: report

iPhone 17 Pro and iPhone 17 sales are stronger than expected: report

Sales of the iPhone 17 line are reportedly going better than analysts expected, with three models in particular likely to get build increases.

Apple now expected to increase iPhone 17 Pro and Pro Max production

According to analysts from investment bank Morgan Stanley, Apple is bound to imminently increase production of the iPhone 17 series. For 2025, it will up the order from 84-86 million units to a number in the low 90 millions. The production increase will focus primarily on the iPhone 17 Pro and iPhone 17 Pro Max, as demand for the iPhone Air has so far been lower than predicted. But, if this report is accurate, Apple underestimated how many peopl…

iPhone 17 Demand Surges Beyond Forecasts Says Morgan Stanley

Early demand for iPhone 17 has outpaced estimates with strong sales for Pro models while iPhone Air lags behind, prompting Apple to revise forecasts.

Aggressive, under-the-radar carrier marketing is powering new iPhone sales

Apple’s iPhone 17 Pro in Deep Blue A Bank of America research note highlights a key factor behind Apple’s stronger-than-anticipated iPhone sales this fall: aggressive, discreet carrier marketing. This strategy has made iPhones more appealing, surpassing the impact of product upgrades alone. Faizan Farooque for TheStreet: ‎ U.S. carriers have become quiet engines of Apple’s success by offering better trade-in deals, longer payment plans, and les…