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Instagram Rolls Out iPad App with Reels at the Centre to Take on TikTok

Instagram's new iPad app prioritizes Reels with a multi-column layout and a dedicated Following tab, enhancing user engagement on larger screens after 15 years without an iPad-specific version.

  • Meta Platforms Inc. has launched a dedicated iPad app for Instagram, with Reels, its short-form video feature and TikTok rival, as the default screen.
  • The new Instagram iPad app offers an optimized experience for the larger screen, including a "Following" section with three tabs: All, Friends, and Latest.
  • Until now, Instagram on iPad was a blown-up version of the iOS app, but the company has redesigned the experience to suit the big screen.
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This new application optimized for Apple tablets focuses on reels - and offers special features for larger displays and multitasking.

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MacRumors broke the news in United States on Wednesday, September 3, 2025.
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