US EditionInstacart Demands a Return on Premium Video, Just Like Search – Beet.TV
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Instacart Demands a Return on Premium Video, Just Like Search – Beet.TV
CANNES — For many brands, premium video advertising occupies a specific role in the marketing mix, one focused on broad reach and the high art of storytelling. But for a performance-focused brand born in the digital age, that traditional separation is becoming obsolete — even the most cinematic, top-of-funnel video creative must be held accountable for driving tangible business outcomes. Now every channel, including premium video, must prove its…
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