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Inside Disney’s Campaign to Protect Darth Vader From AI

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Inside Disney’s Campaign to Protect Darth Vader From AI

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Setting a precedent to prevent the use of their characters by AI tools: According to Disney, its initial action against Midjourney is part of a larger plan by Hollywood studios and streaming platforms to limit the use of their libraries by AI startups.

The entertainment industry is entering a new battlefield: copyright versus artificial generation intelligence. Disney and Universal have initiated a joint lawsuit against Midjourney, one of the world’s most popular image generators, for alleged massive infringement of intellectual property. What’s at stake? Much more than images of superheroes and princesses. The result could reconfigure the legal bases on which generation AI is trained and used…

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Bloomberg broke the news in United States on Sunday, June 22, 2025.
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