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Influencers making big money mock Amazon's offer of $25 per video to recruit them

Summary by Ground News
Amazon sent an email to select influencers, asking them to submit videos showing two or more products. The e-commerce giant said it would pay up to $12,500 per creator in exchange for a maximum of 500 videos that meet the company's criteria. Amazon plans to cap the initiative at 35,000 videos, or the equivalent of $875,000 worth.

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Influenciadores dizem que a oferta vale um décimo do preço atual, embora os criadores tenham direito a comissões se seu trabalho resultar em vendas dos produtos apresentados A Amazon.com, buscando ampliar seu feed de compras semelhante ao do TikTok, convocou influenciadores para fazer centenas de vídeos cada um. Mas sua oferta de US$ 25 por vídeo - cerca de um décimo do preço atual - foi amplamente ridicularizada nas mídias sociais. Jane Friedma…

·Brazil
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  • 33% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
33% Right
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Bloomberg broke the news in United States on Thursday, August 17, 2023.
Sources are mostly out of (0)