US EditionInfluencer marketing spend to hit $13.7B by 2027 as ROI drives surge - Mobile Marketing Reads
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Influencer marketing spend to hit $13.7B by 2027 as ROI drives surge - Mobile Marketing Reads
The latest eMarketer projections indicate a dramatic expansion in U.S. influencer marketing spending, climbing from $10.5 billion in 2025 to an anticipated $13.7 billion by 2027—a near 30% increase over just two years. This robust outlook underscores an ongoing metamorphosis in how brands approach consumer engagement, blending creativity, data intelligence, and a growing insistence on measurable results. […] More The post Influencer marketing sp…
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