Retail Media’s Growing Pains

Retail media’s growing pains

Retail media may be the fastest-growing sector in advertising, but Australia’s market is entering a moment of reckoning. Moving from a line item on a media plan, it’s now a headline act—with nearly every major retailer launching or expanding their own network. But as the ecosystem expands, so too do the challenges. Increased scrutiny from […]

Infillion’s Jeremy Woodlee: Retail Media Networks Are Entering Their Second Era – Beet.TV

Retail media networks have figured out how to build successful businesses on their owned properties. Now they’re ready for something bigger, according to Jeremy Woodlee, GM for Enterprise at Infillion. “I would call the end of the first era — for a lot of them — is right now,” Woodlee told Beet.TV. “They figured out they can have a media business and it’s anchored in their own media, their own sites, their own apps, their own experiences in stor…