US EditionIndia proposes strict rules to label AI content citing growing risks
- On October 22, 2025, the Ministry of Electronics and Information Technology released draft amendments to the IT Rules, 2021, mandating labels for AI-generated content and seeking feedback.
- Prompted by viral deepfakes, officials noted generative AI can spread misinformation, manipulate elections, damage reputations and enable financial fraud, MeitY warned.
- The draft defines synthetically generated content as information artificially or algorithmically created to appear authentic, while new sub-rule 4 requires SSMIs to obtain user declarations and verify them.
- Platforms that create synthetic media must embed permanent metadata or identifier covering at least 10% of visuals or initial 10% of audio, affecting OpenAI, Meta, X and Google.
- With almost 1 billion internet users and ongoing litigation from Bollywood actors Abhishek Bachchan and Aishwarya Rai Bachchan, Dhruv Garg said the draft is `among the first explicit attempts globally to prescribe a quantifiable visibility standard`.
33 Articles
33 Articles
AI content crackdown: Govt proposes mandatory labelling for AI content, platforms face stricter accountability
The government has proposed new rules to combat the rising threat of deepfakes and misinformation. Social media platforms will face greater responsibility for verifying and flagging false information to protect users from harm.
India Proposes Tough Labeling Requirements for AI Content
India’s Ministry of Electronics and Information Technology (MEITY) on Wednesday proposed some of the world’s toughest regulations for content generated by artificial intelligence (AI), including “visible labelling, metadata traceability, and transparency for all public-facing AI-generated media.” The post India Proposes Tough Labeling Requirements for AI Content appeared first on Breitbart.
IT Ministry proposes strict rules for labelling deepfakes amid AI misuse
The Indian government has proposed new rules to regulate AI-generated content, requiring mandatory labeling and permanent metadata for deepfakes and synthetic media. Platforms like Meta, YouTube, and X with over 50 lakh users must verify and clearly mark AI content. Public feedback on the draft rules is open until November 6, 2025.
India proposes tweaks in IT rules to label AI content over growing risks
In a bid to curb user harm from AI generated deepfakes and synthetically produced content, the IT Ministry has proposed draft amendments to IT rules that mandate labelling and prominent markers to ensure users can distinguish synthetic and authentic content, and mooted greater accountability for major social media platforms.
Centre Proposes Labelling AI Content To Protect Users From Deepfakes
To curb user harm from AI-generated deepfakes and synthetically produced content, the IT Ministry has proposed draft amendments to IT rules that mandate labelling and prominent markers to ensure users can distinguish synthetic and authentic content
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