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Ads.txt Fraud Cases Exceed 100 as AI Schemes Manipulate Digital Advertising

Summary by ppc.land
DoubleVerify identifies growing ads.txt exploitation with over 100 cases since 2017, including AI-generated Synthetic Echo network. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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ppc.landppc.land

Ads.txt fraud cases exceed 100 as AI schemes manipulate digital advertising

DoubleVerify identifies growing ads.txt exploitation with over 100 cases since 2017, including AI-generated Synthetic Echo network. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

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lareclame.frlareclame.fr

Increasingly Diverted ads.txt Files According to DoubleVerify

Introduced in 2017 by the IAB Tech Lab, the ads.txt file was intended to restore order in programmatic advertising. The principle is simple: every publisher publishes on his website the list of platforms allowed to sell his inventory. Buyers can check that they are going through the right channels. But today, however, this system, thought to enhance transparency, is increasingly diverted. On 22 May, DoubleVerify pulled the alarm bell. His fraud …

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lareclame.fr broke the news in on Wednesday, May 28, 2025.
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