The Game Gone In Milwaukee, As iHeart Station Claims The 'B'

The Game Gone In Milwaukee, As iHeart Station Claims The 'B'

iHeartMedia Milwaukee has taken 97.3 The Game (WRNW) off the air, flipping the station from Sports to Adult Contemporary and rebranding it as B97.3. The move follows the layoff of the station’s sports staff in last week's sweeping company reduction in force.

iHeart Switches “The Game” to “B97.3” Amid Milwaukee Shakeup

iHeartMedia has dropped “The Game” from WRNW/97.3 (Milwaukee) and switched it to Adult Contemporary as “B97.3” amid an ongoing shakeup on the Milwaukee radio dial. iHeart’s decision to switch from a talk-based format back to music comes as two major music stations, WLDB/93.3 and WLUM-FM/102.1, prepare to switch to non-commercial Christian formats pending K-Love’s purchase of the stations from the Milwaukee Radio Alliance. WRNW has adopted WLDB’s…

iHeart Milwaukee Makes Adult Decision

• Smartly anticipating an impending AC format hole in the Milwaukee market, iHeartMedia swung into action on Monday and flipped WRNW (97.3 The Game) to AC as B97.3. iHeart made the move as the clock ticks down to the end of heritage crosstown AC WLDB (B93.3), as the Milwaukee Radio Alliance recently sold WLDB and Alternative WLUM to Christian broadcaster K-Love Inc. In an attempt to make the flip as visually comfortable as well for listeners, yo…

The Game Gives Way To B97.3 In Milwaukee

iHeartMedia has flipped Sports “97.3 The Game” WRNW Milwaukee to AC “B97.3“. The move takes the AC mantle from Milwaukee Radio Alliance’s “B93.3” WLDB as that station awaits the closing of its sale to K-Love Inc. The new brand launched at 12pm with Pharell Williams “Happy”, Journey “Don’t Stop Believin'” , Post Malone “Circles”, Fine Young Cannibals “She Drives Me Crazy”, and Adele “Rumour Has It”. WLIT Chicago midday host Robin Rock is currentl…