Published 3 days ago • loading... • Updated 3 days ago

BTS Agency HYBE Turns to India for Its Next Project with Open Auditions

On Tuesday, March 24, 2026, HYBE India announced nationwide auditions across cities including Mumbai, Delhi, and Kolkata to discover and develop the next generation of global stars through online and offline formats.
HYBE India continues expansion following its Mumbai headquarters establishment last year, localizing a "multi-home, multi-genre" strategy to train and build internationally successful acts directly within India.
The company replicates development models used for global acts like BTS, KATSEYE, TEAM, and SANTOS BRAVOS, recently recruiting Indian-origin artist Lara Raj for KATSEYE through rigorous audition and training processes.
India's significant fan base prompted this official entry, following the company's December exhibition "GOLDEN: The Moments" in Mumbai, which marked one of the first official BTS-related fan experiences in the country.
Talent from India and the diaspora continues making its mark in global music groups, including artists like Aria and Sriya Lenka in BLACKSWAN, as selected applicants will enter the training ecosystem to represent India globally.

Insights by Ground AI

15 Articles

HYBE India Auditions: A New Era for Global Pop Talent from India

Discover the HYBE India auditions, a groundbreaking initiative to form a global pop group by scouting talent across Indian cities. Selected artists will undergo a rigorous training program inspired by BTS's success, aiming to refine unique Indian voices for the global stage.

3 days ago·New Delhi, India

Read Full Article

ABP News

Lean Right

Want To Work With BTS’ Agency? HYBE INDIA Opens Auditions Date, Link, Cities For Next Project

HYBE, the agency behind BTS, is bringing its talent hunt to India with new auditions. Find the audition link, date, and key details here.

3 days ago·India

Read Full Article

The Korea Times

Lean Left

HYBE to recruit emerging talents in India

HYBE, the K-pop powerhouse behind some of the industry’s biggest global acts, is staging its first nationwide audition in India. According to HYBE...

3 days ago·Korea (the Republic of)

Read Full Article

Hindustan Times

Center

BTS agency HYBE turns to India for its next project with open auditions

Days after BTS’s comeback, HYBE has set its sights on India, launching a nationwide audition to tap into the country’s vast pool of musical talent. 2

3 days ago·New Delhi, India

Read Full Article

조선일보

Lean Right

Hybe Seeks Next-Generation Global Stars in India

HYVE Seeks Next-Generation Global Stars in India OSEN = Reporter Seon Mi-kyung HYVE is discovering and nurturing the next generation of global stars in India. Following Japan, the U.S., and Mexico, the company is applying and transplanting K-pop methodologies tailored to the local market to create a new super IP...

3 days ago

Read Full Article