US EditionHow to use the AIDA model in digital marketing
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How to use the AIDA model in digital marketing
Marketing trends change, but human psychology doesn’t. That’s why a framework created over a century ago – AIDA – still shapes how brands capture attention, build interest, spark desire, and drive action. Developed in 1898 by advertising pioneer Elias St. Elmo Lewis, AIDA breaks down the journey from awareness to conversion in a way that’s as relevant today as ever. Whether you’re optimising a landing page, crafting an ad, or fine-tuning a sales…
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