How to avoid reputational pitfalls

How to avoid reputational pitfalls

Save Reputation crises don’t come out of nowhere—they follow patterns. For board directors and senior management, recognising these patterns isn’t just helpful—it’s a strategic imperative. Each phase of a company’s growth brings with it distinct reputational risks. “Crisis pattern recognition”—the ability to anticipate and mitigate reputational threats before they escalate—is based on common inflection points in a company’s lifecycle. By learnin…