US EditionHow TikTok, Gen Z shoppers are overhauling major retailers
Summary by The West Australian
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2 Articles
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For several years, Generation Z has been imposing itself as a real catalyst for transformation in the fashion industry. Born between 1997 and 2010, this ultra-connected generation, aware of environmental and societal issues, disrupts established codes and obliges brands to thoroughly review their way of communicating. Pop culture geeries, viral videos on TikTok, assumed enthusiasm for dupes... The consumer practices and expectations of Gen Z red…
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