US EditionHow Michigan Manufacturers Pivot to Direct-to-Consumer Models
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How Michigan Manufacturers Pivot to Direct-to-Consumer Models
Traditional Michigan manufacturers are discovering new growth opportunities by selling directly to consumers, bypassing distributors and retailers who’ve controlled customer relationships for decades. This fundamental shift in business models requires new skills, technologies, and mindsets but offers manufacturers unprecedented control over their brands and dramatically improved profit margins. The Economics Driving Direct Sales Manufacturers hi…
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