US EditionHow Does SGAI Differ From SSAI and CSAI for Live Streaming Monetization?
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How Does SGAI Differ From SSAI and CSAI for Live Streaming Monetization?
As the buzz around server-guided ad insertion (SGAI) grows in the adtech and streaming worlds, what sets it apart from the more familiar server-side ad insertion (SSAI) and client-side ad insertion (CSAI), and what specifically can it do that SSAI and CSAI can't, particularly for live sports streams without period ad breaks? IAB Tech Lab's Katie Stroud, Paramount's? Jarred Wilichinsky, RealEyes Media's David Hassoun, and Google's Sourya Roy deba…
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