Hot Wheels just fixed one of the biggest problems with its track sets

Hot Wheels just fixed one of the biggest problems with its track sets

As a nearly 60-year-old brand, Hot Wheels has been a playroom staple for generations of children. But while the tiny cars and buildable track sets have managed to find their way into the playrooms of millions of children, the looping, curving track pieces have always been a bit of a challenge to actually put together. Mattel, which created the Hot Wheels brand in 1968, knows this is a pain point, especially at the younger end of their target mar…

Hot Wheels Debuts Speed Snap Track System

This fall, little Hot Wheels racers can put the die-cast pedal to the metal, without calling in the parental “pit crew” for an assist. Mattel is updating its iconic orange tracks to make designing, building, and zooming a snap.  Before the Speed Snap Track System, many younger kids struggled to assemble their dream race tracks without a grown-up’s help. However, this innovative new design makes it easy to snap each piece together. Not only does…