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Top The Toy Book News

Cookie Monster to Be Grand Marshal for Brickyard 400 at IMS

Motorsports · Indianapolis

Cookie Monster to Be Grand Marshal for Brickyard 400 at IMS

93% Center coverage: 27 sources

By WRTV News Staff Click here for updates on this story INDIANAPOLIS, Indiana (WRTV) — In an exciting addition to the Brickyard 400, “Sesame Street’s” beloved Cookie Monster will serve as the grand marshal for the event on Sunday at the Indianapolis Motor Speedway. As the grand marshal, Cookie Monster will deliver the traditional command for drivers to report to their cars during the pre-race ceremonies. This summer, Cookie Monster is part o…See the Story

Hasbro Q2 Earnings - Hasbro (NASDAQ:HAS)

Hasbro Q2 Earnings - Hasbro (NASDAQ:HAS)

54% Center coverage: 13 sources

Hasbro (NASDAQ: HAS) shares surged on strong Q2 earnings beat and raised outlook. Its Wizards of the Coast and Digital Gaming segment drove growth.See the Story

Everything Announced at Pokémon Presents July 2025, Pokémon Friends, Champions, and More

Everything Announced at Pokémon Presents July 2025, Pokémon Friends, Champions, and More

55% Left coverage: 11 sources

The second Pokémon presents of 2025 was the longest showcase in years. Here's everything that got announced.See the Story

The Nintendo Switch 2 Is the Fastest-Selling Gaming Hardware in U.S. History

67% Left coverage: 3 sources

The Nintendo Switch 2 debuted in June to become the fastest-selling hardware ever in the U.S., shooting spending on games to new monthly records, according to the monthly report from Circana.Nintendo · United States See the Story

Mattel Launches ‘Wicked: For Good’ Toy Line, Including New Figures Modeled After Ariana Grande’s Glinda and Cynthia Erivo’s Elphaba

100% Left coverage: 3 sources

Mattel has launched a Wicked For Good toy line inspired by theDisney See the Story

Dr. Seuss Enterprises Promotes Ellie Terveen to EVP of Operations

Dr. Seuss Enterprises has announced the promotion of Ellie Terveen to Executive Vice President of Operations. In her expanded role, Terveen will lead strategic financial planning, oversee the company’s IT integration efforts, and guide digital transformation initiatives. “This next chapter at Dr. Seuss Enterprises is an exciting one, and I’m honored for the opportunity to continue to lead our operational strategy during a time of such dynamic g…Los Angeles, California · Los Angeles Read Article

Mattel’s Content and Franchise Chiefs to Deliver Joint Keynote at MIPCOM Cannes 2025

Mattel is set to take center stage. President of Mattel Studios and Chief Content Officer Robbie Brenner and Chief Franchise Officer Josh Silverman will deliver a joint keynote at MIPCOM Cannes 2025 on Tuesday, October 14, at 10:30 a.m. in the Palais des Festivals’ Grand Auditorium. This marquee session will showcase how Mattel is building upon its 80-year legacy to drive cultural relevance through bold storytelling, multiplatform content devel…Mattel · Cannes Read Article

Eolo Toys Takes On Bad Egg Co. Through Toikido

Entertainment company Toikido oversees Bad Egg Co. and is appointing Eolo Toys as its global master toy company. Bad Egg Co. was founded as a Web3-native IP in June 2024. Its sell-out NFT collection of more than 1,500 pieces earned it a loyal following and global community. Now, it is going to be on toy shelves. Bag Egg Co. is partnering with Eolo Toys to create a new product line. | Source: Bag YouTube “Bad Egg Co. has always been about turn…Read Article

Ravensburger Brings Disney Lorcana & More to Gen Con as Co-Sponsor

Gen Con announces that Ravensburger will be a Co-Sponsor of 2025 convention and they are bringing Disney Lorcana with themDisney · Indianapolis See the Story

Abacus Brands Acquires Pixicade

Abacus Brands has acquired Pixicade, the award-winning brand known for its interactive “draw-your-own-video-game” platform. The acquisition builds on the companies’ 2024 distribution partnership and marks a strategic expansion into the creative technology and STEAM learning category. “We knew right away that Pixicade was something special,” says Steve Rad, CEO of Abacus Brands. “Pixicade has always been about empowering kids to be creators, not…United States · United States Read Article

'Jetpack Joyride' Plans For a 'Masters of the Universe' Twist

Halfbrick Studio’s Jetpack Joyride launches a limited-time experience with Mattel’s Masters of the Universe later this summer. Jetpack Joyride is a mobile game. Starting July 30, players can take part in a Masters of the Universe-inspired version of the game. Players can take flight in gear inspired by He-Man, Skeletor, Teela, Evil-Lyn, and Man-At-Arms. The mobile game Jetpack Joyride is having Masters of the Universe take over the platform …Mattel · Australia Read Article

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