US EditionHooked by blind boxes: Why Singaporeans can’t get enough of Pop Mart
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Hooked by blind boxes: Why Singaporeans can’t get enough of Pop Mart
When I went to McDonald’s as a child, the Happy Meal was a highlight, not just for the nuggets, but for the surprise toy inside. The thrill of not knowing what I’d get—and the hope of scoring the one I really wanted—felt like winning the lottery. Two decades on, that same “lucky draw” excitement has been reinvented for adults through Pop Mart blind boxes, which are now selling like hotcakes around the world. From a struggling business to a globa…
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