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Hermes, Dior, Natalie portman... the Fifth-Generation President Who Sparked the Popularity of "Arimatsu Narumi Shibori" Overseas Talks About His Brand Strategy of "Reinterpreting Tradition"
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Arimatsu Narumi Shibori, a traditional Japanese craft that had been steadily declining, is now captivating the high-end demographic overseas. We spoke to Hiroyuki Murase, CEO of Suzusan and fifth-generation Arimatsu Narumi Shibori craftsman, about the brand's strategy.
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