US EditionHeineken Rolls Out New Brand Platform & Campaign for Orchard Thieves
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Heineken Rolls Out New Brand Platform & Campaign for Orchard Thieves
Ten years after launching Orchard Thieves on the Irish market, Heineken Ireland has rolled out a new brand platform for what has now become the leading draught cider in the on-trade. Called “Be More Fox”, the brand strategy, creative, social and PR were created by Thinkhouse with dentsu’s Red Star is handling media strategy and buying. As part of the launch, a teaser campaign took place across OOH and DOOH, asking “Are You More Fox?” with the ma…
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