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He Sold His Sports Equipment Company To New Balance. Now He’s Changing The Cannabis Game

Summary by Forbes
Once an elite lacrosse player, David Morrow took what he learned at Warrior Sports and built Lume into the biggest cannabis company in Michigan, with a plan to go national. “They’re not ready for this knife fight.”

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He Sold His Sports Equipment Company To New Balance. Now He’s Changing The Cannabis Game

Once an elite lacrosse player, David Morrow took what he learned at Warrior Sports and built Lume into the biggest cannabis company in Michigan, with a plan to go national. “They’re not ready for this knife fight.”

·United States
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Forbes broke the news in United States on Sunday, July 12, 2026.
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