US EditionHAVAS Ortega’s Prosumer Report reveals a shift in Filipino mindsets - adobo Magazine Online
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HAVAS Ortega’s Prosumer Report reveals a shift in Filipino mindsets - adobo Magazine Online
MANILA, PHILIPPINES – In its newly released white paper, “Rebuilding Trust in a World of Misinformation and Disinformation,” communications and media agency HAVAS Ortega presents an analysis of how Filipino Prosumers are rethinking trust. Prosumers, defined as the forward-thinking 15-20% of the population who often shape mainstream trends are at the forefront of this cognitive and cultural shift.The study reveals that traditional trust anchors a…
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