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H&M unveils AI-powered campaign featuring digital twins in global fashion capitals

Summary by MediaBrief
H&M continues its exploration within generative AI by dropping its first set of images featuring digital twins, set to the background of fashion capitals around the world, showcasing seasonal yet timeless denim. Co-created with a dedicated team and accompanied by a behind the scenes film, H&M wants to show how generative AI can be used […] The post H&M unveils AI-powered campaign featuring digital twins in global fashion capitals appeared first …
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H&M Uses Digital Twins of Professional Models to Showcase Denim Designs

H&M unveiled the first images of an ongoing project that features digital twins of professional models.

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MediaBriefMediaBrief

H&M unveils AI-powered campaign featuring digital twins in global fashion capitals

H&M continues its exploration within generative AI by dropping its first set of images featuring digital twins, set to the background of fashion capitals around the world, showcasing seasonal yet timeless denim. Co-created with a dedicated team and accompanied by a behind the scenes film, H&M wants to show how generative AI can be used […] The post H&M unveils AI-powered campaign featuring digital twins in global fashion capitals appeared first …

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MediaBrief broke the news in on Thursday, July 3, 2025.
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