GTM Strategies in FinTech: Insights from Sharon Tan
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GTM Strategies in FinTech: Insights from Sharon Tan
Sharon Tan, Head of APAC Field Marketing at Oracle Financial Services, brings over 17 years of B2B marketing expertise across cloud, SaaS, and FinTech. Discover her insights on the evolving role of marketing in GTM, integrating impactful campaigns, blending brand with demand, navigating the complexities of APAC’s FinTech landscape, and implementing data-driven strategies. Sharon, Welcome to the interview series. Could you tell us about yourself …
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