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Google rivals line up seeking damages after record $1 billion fine
Rivals are seeking up to $10 billion in damages as courts and regulators say Google favored its own services and blocked competitors.
On Thursday, July 23, 2026, the European Commission fined Google €890 million under the Digital Markets Act, providing rivals with fresh leverage for private damages lawsuits across Europe.
Relying on the Commission's 2017 Google Shopping decision, 'follow-on' damages claims established liability for self-preferencing under Article 102. Claimants use this precedent to argue compensation without reproven rule-breaking.
Across Europe, smaller rivals seeking up to $10 billion combined include Idealo and PriceRunner, backed by litigation financiers. A Stockholm court ordered Google to pay roughly $1.97 billion this month.
Facing a 60-day deadline to redesign search results and open app steering, Google disputed the claims. "We strongly disagree with these lawsuits, which are brought by companies looking for a payout," a Google spokesperson said.
Appeals could extend litigation years as Google challenges the DMA's relevance in competition-law cases. The ruling also undermines Google's defense that 2017 changes resolved anti-competitive behavior.
Every year thousands of German victims become so-called fakeshops. Now a court ruled that Google must pay a bruised customer money after its ordered bicycle carrier did not arrive.