US EditionGoogle now keeping ‘actively used’ goo․gl links, others will stop in August
SANTA CLARA COUNTY, CALIFORNIA, AUG 3 – Google will deactivate only inactive goo.gl links after August 25, 2025, preserving over 1% of actively used URLs embedded across digital content, following user feedback.
- On August 1, 2025, Google announced it will preserve actively used goo.gl links, reversing its plan to deactivate all shortened URLs this month.
- Responding to user feedback, Google says it will preserve active goo.gl links, adjusting its July 18, 2024, plan to target only inactive URLs after August 25, 2025.
- Under the revised criteria, links with no activity in late 2024 were flagged nine months ago and will be deactivated after August 25, 2025, while others are preserved.
- Google said on Friday, developers, educators, journalists and everyday users had warned of potential link breakage, but active goo.gl links will continue working for now.
- Amid broader tech shifts, analysts say this pivot raises questions about sustainability in digital services and could set a precedent for legacy service management.
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21 Articles
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Google has thought twice about it, and your old goo.gl link is likely to continue to work after August 25, although it is quite likely not to.
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Coverage Details
Total News Sources21
Leaning Left5Leaning Right0Center2Last UpdatedBias Distribution71% Left
Bias Distribution
- 71% of the sources lean Left
71% Left
L 71%
C 29%
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