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Google Launches Gemini-Powered AI Agents for Advertising and Analytics

The class-action suit claims Google activated Gemini AI by default in Gmail and Chat, accessing private communications without consent, possibly violating California privacy laws.

  • On Tuesday, a proposed class-action suit filed in San Jose alleges Google activated Gemini by default across Gmail, Google Chat and Meet, collecting private messages and attachments without consent.
  • Google's ad-driven business relies on free services that attract billions, while Gemini, pitched as opt-in, also makes products stickier and powers paid Cloud and Workspace features amid rivals.
  • The complaint says leaving Gemini set to on let the system access the "entire recorded history" of users' communications, while turning it off requires navigating layered privacy settings most users never see.
  • Plaintiffs allege violations of the California Invasion of Privacy Act and seek class-action status, potentially testing how old privacy laws apply to modern AI, Thele v. Google LLC says.
  • Precedent shows Google faced prior privacy setbacks, including a 2018 Google+ bug exposing 500,000 users' data and a 2023 payment of nearly $100 million to California, amid ongoing European scrutiny.
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In a lawsuit, Google was accused of using its AI assistant, Gemini, to illegally track the private communications of users of its Gmail, instant messaging, and videoconferencing programs. Previously, Gmail, Chat, and Meet users could activate Google’s artificial intelligence program. However, in October, Alphabet Inc.’s subsidiary activated “secretly” Gemini in all of these applications, allowing it to collect private data “without the knowledge…

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arcamax.com broke the news in on Wednesday, November 12, 2025.
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