US EditionCarmakers Push Back Against Apple’s Takeover of the Dashboard
- By 2025, several notable premium automakers—including a leading German luxury brand, its compatriot Audi, along with Swedish manufacturers and a French carmaker—have decided against adopting Apple's CarPlay Ultra system in their vehicles.
- This resistance comes in response to Apple's 2022 declaration identifying a group of automakers slated to adopt CarPlay Ultra, driven by worries over revenue sharing and loss of control over vehicle software.
- Aston Martin is currently the only carmaker to offer CarPlay Ultra, integrating it while keeping vehicle data within its own systems and not sharing it with the iPhone.
- Apple reports that nearly all new vehicles sold in the US come equipped with standard CarPlay, which is accessed by drivers more than 600 million times each day; however, numerous automakers continue to develop their own infotainment platforms to maintain control over revenue streams.
- The backlash suggests CarPlay Ultra faces a slow adoption beyond Aston Martin, as carmakers prioritize proprietary software amid fierce competition for growth in a saturated auto market.
39 Articles
39 Articles
It ran the year 2022 and Apple, still focused on the development of a car itself, which would end by cancelling, presented CarPlay Ultra as a new information entertainment system, more advanced than the...
Apple's CarPlay Ultra faces pushback as Mercedes, Audi, Volvo, and Renault opt out
Apple's push to expand its footprint inside car dashboards is facing mounting resistance from some of the world's top automakers, as the company's new CarPlay Ultra system navigates an uncertain road ahead. Three years after Apple first previewed its vision of CarPlay extending across every major screen in a vehicle,...Read Entire Article
Apple’s car software system, CarPlay Ultra, is facing strong resistance from car manufacturers. According to a Financial Times report this Wednesday (25 June), renowned companies such as Mercedes-Benz, Audi, Volvo, Polestar and Renault have stated that they are not planning to integrate this software into their vehicles, even though Apple had previously indicated otherwise.
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