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Canalys: Xiaomi Overtakes Apple as World’s Top Wearable Vendor

  • Xiaomi overtook Apple as the world’s top wearable vendor in Q1 2025 by shipping 8.7 million units globally.
  • The increase was driven by widespread demand across various categories, with particularly strong growth in developing regions and benefiting from an easier year-over-year comparison to the first quarter of 2024.
  • Xiaomi's growth was driven by robust sales of the Redmi Band 5, enhanced integration via its HyperOS platform, and a strategically priced product lineup tailored for budget-conscious markets.
  • Apple shipped 7.6 million units, a 5% increase, maintaining second place with a 16% market share despite a quiet quarter.
  • The market expanded by 13 percent compared to the previous year, reaching shipments of 46.6 million units, as competition shifted focus toward enhancing ecosystem capabilities and service offerings.
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Mobile World Live broke the news in on Friday, May 23, 2025.
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