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Global ad spending expectations sink on trade war uncertainty: WARC

Summary by marketingdive.com

The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology face tariff chaos.

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marketingdive.com

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Global ad spending expectations sink on trade war uncertainty: WARC

The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology face tariff chaos.

4 days ago

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WORLD SCREEN

WARC Downgrades Ad Forecasts Amid Trade Tariff Disruption - WORLD SCREEN

WARC has downgraded its advertising revenue forecasts for 2025 and 2026 by almost $20 billion, citing recessionary concerns, regulatory headwinds and tariff wars. The post WARC Downgrades Ad Forecasts Amid Trade Tariff Disruption appeared first on WORLD SCREEN.

3 days ago

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Radio & Television Business Report

Growing Market Volatility Leads WARC To Lower 2025 Forecast | Radio & Television Business Report

First it was MAGNA. Now, WARC has decreased its global ad market growth forecast. And, it models three scenarios based on “differing severities of deterioration in underlying market conditions.” Please Login to view this premium content. (Not a member? Join Today!)

3 days ago

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medianews4u.com

Global Advertising Forecast Cut by $20bn as Trade Tariffs Take Toll: WARC Media

Mumbai: Global advertising forecasts have taken a hit as a new study from WARC indicates that market prospects have been downgraded by nearly $20bn over the next two years due to widespread disruptions from trade tariffs. The revised outlook now projects global ad spend to grow by 6.7% this year to $1.15trn, down almost one percentage point from earlier estimates, with 2026 growth trimmed further to 6.3%. The downward revision is attributed to a…

3 days ago

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bizcommunity.com

Warc study shows growth this year but still downgrade of almost one percentage point

Source: © 123rf [[www.123rf.com 123rf]] While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecastWhile global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp…

3 days ago

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adobo Magazine Online

Global ad market faces $20B downgrade amid trade disruptions - adobo Magazine Online

LONDON, UK – The global advertising landscape is bracing for impact as fresh forecasts slash growth expectations by nearly $20 billion over the next two years. WARC’s latest Global Ad Spend Outlook 2025/26 – Q1 2025 update reveals a significant downgrade, attributing the shift to escalating trade tariffs, regulatory headwinds, and growing economic uncertainty.Global ad spend is now projected to grow 6.7% this year to $1.15 trillion, marking a 0.…

3 days ago

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