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How Mixue surpassed McDonald's and Starbucks in locations with unique model

  • Mixue, a Chinese company, has over 45,000 locations worldwide, surpassing McDonald's and Starbucks, according to a report by the Wall Street Journal.
  • The company reported approximately $2.6 billion in revenue for the first nine months of 2024, a 21% increase compared to the previous year, leading to a net profit of $479 million.
  • Mixue's initial public offering saw shares rise by 43% on debut, with the offering being 5,200 times oversubscribed.
  • The chain's business model primarily involves franchising, with 99% of its locations being franchises.
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Wall Street Journal broke the news in New York, United States on Monday, March 3, 2025.
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