US EditionGenerative AI adoption soars in APAC B2B buying journeys
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Generative AI adoption soars in APAC B2B buying journeys
Business buying in the Asia Pacific region is undergoing a seismic shift—and it’s being led by younger, AI-savvy decision-makers who prefer independent discovery over vendor-driven sales.A Forrester survey titled The State Of Business Buying In Asia Pacific, 2024 reveals that 68% of APAC business buyers now use generative AI to evaluate vendors, with most under the age of 45.This article explores Forrester’s findings and what they mean for marke…
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