Why Women Are Rethinking Their Pursuit of the Perfect Summer Tan

This Summer I'm Going to Get a Tan - The Jitney

This summer, I’m planning to tan again. Not like I tanned as a teenager with olive oil slathered on and no drinking water in sight, but like a middle aged woman should: rarely, moisturized, and hydrated. In 2021, after spending more than a year indoors, growing more and more sallow, I went to the beach in Miami without sunscreen. It was a terrible decision. And so stupid because after more than a year of wearing masks to protect my health (and t…

Why women are rethinking their pursuit of the perfect summer tan

All Lindsey Hall wanted to be when she was younger was tan. At 15, she was lying in a tanning bed for 20 minutes a day. “It was really the heyday of tanning beds,” Hall, now 36, tells Yahoo. “It was like the thing to do.” She never wore sunscreen, despite her mom’s begging her The post Why women are rethinking their pursuit of the perfect summer tan appeared first on .

Gen Z wants to tan safely this summer. Should brands tap in?

As sun worshipping returns via ’90s nostalgia and viral tanning trends, beauty brands are innovating new ways to tan smarter.