US EditionPublished • loading... • Updated
Sabrina Carpenter Super Bowl Ad For Pringles Targets Gen-Z With Humor
Sabrina Carpenter stars in a romantic, playful ad where she creates and dates a man made of Pringles, aired during the Super Bowl as part of the brand's ninth Big Game campaign.
- During NBC's Super Bowl telecast, Pringles will air a:30 starring Sabrina Carpenter, with an extended:60 version available online, set to air during the game between the Seattle Seahawks and New England Patriots on Feb. 8.
- BBDO New York developed the spot, and Pringles wooed Carpenter by offering a director she had worked with and giving her creative input, tied to Gen Z dating insights.
- Carpenter assembles Pringleleo from stacked crisps and shares staged romantic moments—dinners, drives, and bed scenes—before fans tackle and crush him into crumbs they snack on.
- Pringles is amplifying the spot with in-store and digital tie-ins, including limited-edition Pringles x Cheez-It Snack Stadiums, while NBC ad rates range from $7 million to more than $10 million, said Sarah Reinecke.
- Follow @Pringles and Pringles.com to see the spot before and after the Big Game on Feb. 8, with the ad dropping on Feb. 3, amid Carpenter's recent appearances.
Insights by Ground AI
18 Articles
18 Articles
Sabrina Carpenter Makes a Man Out of Pringles for New Super Bowl Commercial – Watch Now! | Just Jared: Celebrity News and Gossip
Sabrina Carpenter is starring in a new commercial for Pringles that will air during the 2026 Super Bowl and it features some of her signature humor! The 26-year-old Grammy-winning singer announces in the ad that she’s “tired of boys” so she needs “a man.” Sabrina says this while holding a can of Pringles and the can whispers to her to “build him.” So she does! Pringleleo comes to life thanks to Sabrina’s impressive man-building skills and they l…
PRINGLES® GIVES FANS A TASTE OF LOVE WITH ONCE YOU POP STAR SABRINA CARPENTER AND HER SNACK OF A SOULMATE PRINGLELEO IN ITS 2026 BIG GAME AD
/PRNewswire/ -- Is having a boyfriend embarrassing? Is chivalry dead? Can there really be love at first bite? Let's be real… romance and relationships are...
·United States
Read Full Article
Coverage Details
Total News Sources18
Leaning Left4Leaning Right1Center5Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 40%
C 50%
Factuality
To view factuality data please Upgrade to Premium
