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From overlooked to beverage juggernaut: Inside Campbell’s transformation of V8

Summary by fooddive.com
The CPG manufacturer wants to grow the product into a $1 billion hydration brand by building its presence in everything from energy to cocktails.
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fooddive.comfooddive.com

From overlooked to beverage juggernaut: Inside Campbell’s transformation of V8

The CPG manufacturer wants to grow the product into a $1 billion hydration brand by building its presence in everything from energy to cocktails.

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fooddive.com broke the news in on Monday, April 21, 2025.
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