Fringes and shoes: for 32 years, Laurent has been innovating with its 100% Strasbourg boutiques

In Strasbourg, in 2025, some independent businesses dedicated exclusively to ready-to-wear and footwear still remain. Faced with the ogres of ultra-fast fashion, they are our irreducible Gauls. We met Laurent Zentz, the emblematic boss of the Goodvibes and Elan boutiques, to talk about fashion, trends and adaptation to changes in an ultra-competitive sector.