US EditionForrester: Revise Strategy To Meet Evolving Buyer Expectations
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Forrester: Revise Strategy To Meet Evolving Buyer Expectations
New research from Forrester indicates a significant transformation in the business buying environment across the Asia Pacific (APAC) region, driven by a younger generation of buyers and the increasing use of generative AI. According to the Buyers’ Journey Survey 2024, 71% of APAC business buyers are under the age of 45, and 68% leverage generative AI tools to assess vendors. This shift is reshaping how marketers engage with a digitally native an…
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