US EditionFormula E doubles down on MrBeast collaboration through Feastables deal - BlackBook Motorsport
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Formula E doubles down on MrBeast collaboration through Feastables deal - BlackBook Motorsport
Formula E has agreed a multi-year partnership with Feastables, the snack brand founded by YouTuber Jimmy ‘MrBeast’ Donaldson. Contract: Feastables becomes the official snacking provider of Formula E Deal includes product sampling at select races, as well as event branding, content collaborations and fan activations Context: This marks Feastables’ first major partnership in motorsport, though the brand has previously ventured into sports through…
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