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Do Car Buyers Care Which Engine Is Under the Hood? A Ford Exec Doesn't Think So

Summary by The Drive

Consolidation between carmakers to use the same engines across makes and models is starting to make a lot of business sense—and experts and execs agree.

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The Drive

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Do Car Buyers Care Which Engine Is Under the Hood? A Ford Exec Doesn't Think So

Consolidation between carmakers to use the same engines across makes and models is starting to make a lot of business sense—and experts and execs agree.

2 days ago

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whichcar.com.au

Ford boss: Customer interest in engine details is ‘fading’, as he signals the end of in-house engine era

The Vice Chair of the car giant, John Lawler, said that people are less interested in the nitty-gritty of powertrains and what they represent - as he foreshadowed future outsourcing of engines and transmissions by the Blue Oval. The post Ford boss: Customer interest in engine details is ‘fading’, as he signals the end of in-house engine era first appeared on WhichCar.

2 days ago

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Motor.es

Ford's Vice President Says Buyers Don't Care About the Engine that Drives the Car Anymore.

John Lawler, Ford’s vice president, says that buyers no longer care about engines. John Lawler, Ford’s vice president, has made some controversial statements in which he analyzes the driver changes that are taking place in car buyers. Ford’s high office ensures that for a growing part of consumers the technical characteristics of motors are no longer important. Power or cylinder or torque have passed to a second. Times are changing.

3 days ago

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