Foot Locker Taps Flau’jae Johnson and Puma for ‘Stay in Rotation’ Campaign Aimed at Gen Z Consumers

LSU Star Flau'jae Johnson Adds Fashion To Her Repertoire With Game-Changing Foot Locker Deal

By Kimberly Wilson ·Updated April 12, 2025 Nobody moves like Flau’jae Johnson. One day, the rising basketball star is lending her talents (both on the court, and in the classroom) to LSU, and the next she’s in the studio dropping bars. Now, the multi-hyphenate is adding another dimension to her growing empire as the new face of Foot Locker’s new spring campaign “Stay in Rotation” with PUMA.While the campaign marks Johnson’s first major fashion p…

Foot Locker Taps Flau’jae Johnson and Puma for ‘Stay in Rotation’ Campaign Aimed at Gen Z Consumers

If you’re looking to attract Gen Z consumers, joining forces with Flau’jae Johnson is likely a winning move. Foot Locker revealed its new style-focused “Stay in Rotation” campaign on Tuesday, an effort in partnership with Puma and starring the athletic brand’s multi-hyphenate ambassador. This campaign, the retail giant explained, was created to attract critically important Gen Z consumers who are “shaping their ever-evolving style and seeking li…

Has Foot Locker found its stride with ‘Lace Up’ turnaround plan?

Foot Locker’s turnaround plan gains momentum with rising margins, store refreshes, and strategic partnerships.

Foot Locker steps up data strategy with new platform - DecisionMarketing

Foot Locker, the US-owned multinational retailer of footwear, sportswear,  youth apparel and accessories which runs 60 outlets in the UK, is implementing a new customer data platform in a bid to accelerate its data-powered marketing. The company has handed the brief to Ometria Ometria, a London-based data and marketing specialist which already counts Ben Sherman, Made.com, Hunter, Hotel Chocolat and Pepe Jeans as clients. Founded in 2013, Ometri…

Foot Locker picks Ometria to drive data and personalisation strategy

American footwear and apparel retailer Foot Locker has selected Ometria as its CDP to boost customer engagement via data-led marketing.The post Foot Locker picks Ometria to drive data and personalisation strategy  appeared first on Retail Insight Network.

Foot Locker partners with creatives across Europe for summer campaign - Marketing Beat

Shoe retailer Foot Locker is launching a pan-European marketing drive, spotlighting ten of the most influential grassroots creatives, “to celebrate and elevate local sneaker culture”. The collectives comprise 45 individuals, with the UK iteration led by Nottingham-based social media stars Lostboys (above). Titled “Summer Different – Your City, Your Summer”, the campaign, which was supported by London-based agency M&C Saatchi, “celebrates the uni…