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Fashion · FranceAsian fast-fashion giant Shein has chosen France as the location to open its first permanent physical outlets. The company, which has primarily operated online, will occupy “shop-in-shop” concessions first in Paris, followed by five others in the cities of Dijon, Reims, Grenoble, Angers, and Limoges. Shein told the BBC on Thursday that France’s “influential global fashion market” was a “natural choice” as the firm’s testbed for permanent physica…See the Story
Asian Fast-Fashion Giant Shein Makes Retail Debut in France
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