Five Below and Ulta Beauty to open at Willow Lawn

Five Below and Ulta Beauty to open at Willow Lawn

HENRICO COUNTY, Va. -- A sparse retail strip on the east side of Willow Lawn is getting reinforcements. Discount store Five Below and beauty supplies shop Ulta Beauty are planning to open new stores at the shopping center, according to an executive at Federal Realty, the Maryland-based REIT that owns Willow Lawn.

Five Below and Ulta to join Willow Lawn shopping center - Richmond BizSense

Renovations are underway on a section of the retail strip where the new retailers will set up shop. The construction runs across several storefronts, between the burger spot Five Guys and an end-unit formerly occupied by Pie Five Pizza Co.