US EditionGoogle's AI Summaries Keep Users Within Its Platform, Study Shows
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Google's AI Summaries Keep Users Within Its Platform, Study Shows
A new analysis suggests Google’s AI-generated summaries increasingly steer users toward internal content, deepening a closed-loop environment that subtly discourages navigation beyond its platform.A study by SE Ranking examined the frequency of these AI summaries in search results across multiple U.S. states. The results were striking: nearly 50% of AI-generated responses contained links redirecting users to Google’s own pages, with each summary…
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